At Gueilai, burdock is a elaborate planning!_gl002
Published at : 24 Oct 2020
At Gueilai, burdock is a elaborate planning!
To establish Burdock's boutique brand, Delisen, producing the best quality of organic burdock and safe burdock of high-quality in the world, selling the first package of burdock in Taiwan and striving to use burdock in our daily lives to take care of you from the belly to the scalp.
Mr. Chen established the Vegetable Production and Marketing Group with the idea that griping five fingers is a fist. They want to make achievements by the collection of their wisdom and efforts.
Contents of this video~
We found that Gueilai burdock is not the same as others. We have to make sure that the product is discernible on the market so that its value can be highlighted.
Setting up Delisen
So at that time, we used the most original name of burdock, Delisen to be the brand name of Gueilai burdock. We hope that the Gueilai burdock synonymous is Dlisen. Gueilai is really the earliest origin of burdock in Taiwan.
While shaping our brand, we import SOP into planting burdock. SOP is standard operating processes and we expect that agriculture will also have standard operating procedures. In August, burdock fields should be planted with Sesbania to improve the soil, and Sesbania will be pushed down and cover it with soil by September of the same year. Burdock will then be planted. Every time and steps are standardized.
Packages of burdock
When we began to shape our value, we started to research and development from a consumer perspective. We were the first to sell small packages of burdock in Taiwan. We cut the size of the burdock. The length of the burdock can be the same as the size of a normal refrigerator. So it is convenient for customers to keep it in the refrigerator. Now you can still see a whole root burdock for sales in the supermarket.
We begin to increase the value of burdock. If the value of burdock can be raised, the income of the farmer will increase. So farmers will be willing to plant it. After SWOP analysis, we started to make adjustments in the industrial structure. We are not only engaged in agricultural production, but also in burdock processing. Slowly through the brand, we do some marketing activities.
The five-year development plans for Gueilai burdock
Actually, we really think about Gueilai burdock from a long-term perspective when actually making adjustments to the industrial structure at that time. When we started planning the burdock industry in 1998, we have formulated a five-year plan for the development of the burdock industry in 2000.
In the five-year development plans, we wanted to increase our industry values, introduce the industry intellectual property rights for upgrading our industry, develop processing technology and make progress toward the sixth industry.