Right now, bars, clubs and stages all over the country are in danger of disappearing.
These beloved institutions of community have brought us music and shaped the heart and soul of our culture. Adversely impacted by the pandemic, they need our help to keep their doors open.
As a brand on a mission to inspire exceptional generosity, we have partnered with the Main Street Alliance—a nonprofit organization committed to supporting small businesses in the United States—to raise money and help these cultural landmarks. To raise awareness, we collaborated with singer/songwriters #AriLennox and #AnthonyRamos to recreate the iconic song, “If You Want Me to Stay,” a classic. Poignantly titled to inspire hope, unity and generosity, every stream of this song unlocks a donation to help these venues.
Learn more at http://crownroyal.com/generosity