EGYPT: WINE: STATE-RUN STELLA BREWERY PRIVATISED

Share this & earn $10
AP Archive
Published at : 16 Nov 2020
600 views
4
0

Eng/French/Nat



Some pretty awful things have been said about Egyptian wine, but soon Egyptians will be able to drink their wines with pride.



In a bid to raise standards, the government is privatising national wine companies in the hope it can do for wine what it did for beer.



Privatising the state-run Stella brewery injected new life into the brew, making Egypt's own Stella Premium beer preferable to some foreign brands.



Contrary to popular belief, wine didn't originate in France, but here in ancient Egypt.



The Pharaohs and their guests would have drank a variety of Egypt's wines, with carvings on ancient tombs documenting this.



SOUNDBITE: (English)

"This is a beautiful type of offering list that dates back 4-thousand-500 years ago. And it shows us the five kinds of wine that the Egyptians loved to have. And here's a listing of one of the types of wine. And this is the wine shop, they stored the wine inside them. And if we can remember, at the Cairo museum, the kind of wine that King Tut (Tutankhamun) used to have, it was very impressive. And therefore it shows how the Egyptians loved wine".

SUPER CAPTION: Dr. Zahi Hawass, Head of the Giza plateau



Ancient Egyptians were connaisseurs of the nation's finest wines, with the Hebrew slaves of biblical notoriety the backbone of the country's wine-making industry.



The Vineyards of Luxor boasted lavish production, with grapes said to have been more plentiful than the waters of the Nile, even though the wild grape was not available locally.



It's thought the royal wine-making industry thrived because of the early bronze age trade between Egypt and ancient Palestine.



Ever since, wine has served as a symbol of luxury, good taste and elegance.



But modern Egyptians have lost the edge, and in more recent times other countries took taken the helm.



Since the nationalisation of the wine companies in 1961, Egypt's wines suffered comparisons to vinegar.



But now the government is trying to live up to the traditions of the country's ancestors.



And in a wave of privatisation, the nation's wine companies are to return to private hands.



Authorities are hoping to inject into wine a little of what it did for beer.



Market forces, it seems, transformed the country's Stella premium beer.



Industry experts say an injection of new money could revive Egypt's wine-making industry.



SOUNDBITE: (French)

"Since the nationalisation of the company in 1961, the quality of wine has deteriorated heavily. But now, with the new company, which has bought new equipment new regulators, new pressers, I believe that the quality will improve and it will comply with international standards."

SUPER CAPTION: Sebastien Boudry, French wine expert



It's thought the private sector will sweep away an endless line of bureaucrats who have been running the industry for almost four decades with little or no knowledge of wine.



Already the new companies have been restructured and are reportedly debt-free, boasting a profit increase of just under a hundred per cent in three years.



But they have their work cut out, as the majority of the Muslim population doesn't drink much alcohol.



Retailers however are happy with the results so far.



SOUNDBITE: (English)

"We're very happy to finally have a good wine in Cairo. It helps a lot our business. We are selling much more wine now than we used to, because the wine we had before unfortunately was really bad. This is quite a good table wine."

SUPER CAPTION: Nicha Sursock, Pub owner



Marketed under the 'Obelisk' label, a bottle of 'Pharaoh Red' or 'Alexandria White' is selling for around nine Egyptian pounds - a third of the price of imported wine.









You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/9169382e47b34d0d5319f00677ebe10b

Find out more about AP Archive: http://www.aparchive.com/HowWeWork
AP Archive1368219169382e47b34d0d5319f00677ebe10b

BEST AWESOME PRANKS ON FRIENDS || TikTok DIY Tricks Compilation To Pull On Family By 123 GO! BOYS

BEST AWESOME PRANKS ON FRIENDS || TikTok DIY Tricks Compilation To Pull On Family By 123 GO! BOYS

Best French Dressing

Best French Dressing

english dub oikawa do be hitting different

english dub oikawa do be hitting different

Swearing in Nyamira's second  Governor  Amos Nyaribo ceremony  is ready.

Swearing in Nyamira's second Governor Amos Nyaribo ceremony is ready.

Cooking curry of pumpkin an meat by using traditional technology

Cooking curry of pumpkin an meat by using traditional technology

Carcass - Corporal Jigsore Quandary (Official Video)

Carcass - Corporal Jigsore Quandary (Official Video)

Psychological Facts | Tik Tok Compilation

Psychological Facts | Tik Tok Compilation

schools that offer criminal justice

schools that offer criminal justice

How I Cleared my Eczema/Atopic Dermatitis

How I Cleared my Eczema/Atopic Dermatitis

Teto - M4 GRITANDO MEU NOME ft. Matuê (COVER by hence x kodie)

Teto - M4 GRITANDO MEU NOME ft. Matuê (COVER by hence x kodie)

JayDaYoungan - 23 Island [Official Music Video]

JayDaYoungan - 23 Island [Official Music Video]

You Will Always "Time and Time Again"

You Will Always "Time and Time Again"

Scary Comp. V6

Scary Comp. V6

[JUNGKOOK]WHEN U HELP HIM TO GLOW UO FOR HIS CRUSH BUT HE FELL IN LOVE WITH U

[JUNGKOOK]WHEN U HELP HIM TO GLOW UO FOR HIS CRUSH BUT HE FELL IN LOVE WITH U

Renée Geyer - Heading In The Right Direction

Renée Geyer - Heading In The Right Direction

Old McZero Had a Farm (Ep. 4  An Unpleasant Surprise) | MapleStory

Old McZero Had a Farm (Ep. 4 An Unpleasant Surprise) | MapleStory

Beginners Soundtrack - 11 Beginners (Theme Suite)

Beginners Soundtrack - 11 Beginners (Theme Suite)

Fatal Chicago shooting captured on Facebook Live

Fatal Chicago shooting captured on Facebook Live

FINALLY! SECOND STIMULUS CHECK GETS BIGGER AMOUNT! | Second Stimulus Package Update GREAT NEWS TODAY

FINALLY! SECOND STIMULUS CHECK GETS BIGGER AMOUNT! | Second Stimulus Package Update GREAT NEWS TODAY

PT.1 Sov drop one of many of malibu's obsessed emails. I'm attaching the link in the description box

PT.1 Sov drop one of many of malibu's obsessed emails. I'm attaching the link in the description box

🎮 The Untold Rise and Fall Stories of 3 YouTube Gaming Channels | Fact Hunt

🎮 The Untold Rise and Fall Stories of 3 YouTube Gaming Channels | Fact Hunt

How To Cast & Clip Up Accurately

How To Cast & Clip Up Accurately

M Huncho - Huncho For Mayor

M Huncho - Huncho For Mayor

Brown Eyed Girls 'Sign'

Brown Eyed Girls 'Sign'

Flite Test - Old Fogey - REVIEW

Flite Test - Old Fogey - REVIEW

TRUST Scooters - Andrey Nafeev - Welcome To Pro

TRUST Scooters - Andrey Nafeev - Welcome To Pro

Most Old Beautiful Love Songs Of 70s 80s 90s ☘ Best Romantic Love Songs HD 3

Most Old Beautiful Love Songs Of 70s 80s 90s ☘ Best Romantic Love Songs HD 3

[Searching for a master]Hochiminh Ben Thanh market massage shop, Mido. 호치민 벤탄 시장, 미도 럭셔리 스파, 장인의 손길.

[Searching for a master]Hochiminh Ben Thanh market massage shop, Mido. 호치민 벤탄 시장, 미도 럭셔리 스파, 장인의 손길.

Another beautiful day in the Grand Canal. HD. Please read more info

Another beautiful day in the Grand Canal. HD. Please read more info

Ethan Hawke for the Coolidge | Clip [HD] | Coolidge Corner Theatre

Ethan Hawke for the Coolidge | Clip [HD] | Coolidge Corner Theatre

Ndamukong Suh's Illegal Block Resulting In $100,000 Fine From NFL [vs Detroit]

Ndamukong Suh's Illegal Block Resulting In $100,000 Fine From NFL [vs Detroit]

Circular Business Models 1 - Types of Product Service System

Circular Business Models 1 - Types of Product Service System

The 60FPS Console Player in Your Recommended 😍

The 60FPS Console Player in Your Recommended 😍

UB40 - Reasons

UB40 - Reasons

BTS KIM TAEHYUNG 'INNER CHILD' Map Of The Soul One Concert

BTS KIM TAEHYUNG 'INNER CHILD' Map Of The Soul One Concert

It is recommended to read this book (to improve spoken and written languange skill)

It is recommended to read this book (to improve spoken and written languange skill)

Hide and Seek in Your Color!!!

Hide and Seek in Your Color!!!

Tennis Elbow Lateral Epicondylectomy and Repair Common Extensor Origin

Tennis Elbow Lateral Epicondylectomy and Repair Common Extensor Origin

EXO’s D.O. Speculated To Have Enlisted In The Military Early For This Reason

EXO’s D.O. Speculated To Have Enlisted In The Military Early For This Reason

Navy Blue - Simultaneously Bleeding

Navy Blue - Simultaneously Bleeding

All of Me - John Legend (Cover By Jasmine Thompson)

All of Me - John Legend (Cover By Jasmine Thompson)

How to Show, Not Tell: The Complete Writing Guide

How to Show, Not Tell: The Complete Writing Guide

How To Get Marvel Avenger's 2020 For Free | Straight Forward uTorrent Link

How To Get Marvel Avenger's 2020 For Free | Straight Forward uTorrent Link

Abandoned - Epcot's Wonders of Life

Abandoned - Epcot's Wonders of Life

Snug Harbor Opportunity

Snug Harbor Opportunity

Beginner m Measuring capacity and reading scales converted

Beginner m Measuring capacity and reading scales converted

☑️🔘 ОБЗОР МОДА Just Enough Buttons ДЛЯ MINECRAFT 1.12

☑️🔘 ОБЗОР МОДА Just Enough Buttons ДЛЯ MINECRAFT 1.12

Стоит ли покупать Nintendo Switch в 2020 году или дождаться Switch Pro?

Стоит ли покупать Nintendo Switch в 2020 году или дождаться Switch Pro?

How Much is Your Outfit? ft. Drake *OVO Edition* Backstage at the O2

How Much is Your Outfit? ft. Drake *OVO Edition* Backstage at the O2