Some pretty awful things have been said about Egyptian wine, but soon Egyptians will be able to drink their wines with pride.
In a bid to raise standards, the government is privatising national wine companies in the hope it can do for wine what it did for beer.
Privatising the state-run Stella brewery injected new life into the brew, making Egypt's own Stella Premium beer preferable to some foreign brands.
Contrary to popular belief, wine didn't originate in France, but here in ancient Egypt.
The Pharaohs and their guests would have drank a variety of Egypt's wines, with carvings on ancient tombs documenting this.
"This is a beautiful type of offering list that dates back 4-thousand-500 years ago. And it shows us the five kinds of wine that the Egyptians loved to have. And here's a listing of one of the types of wine. And this is the wine shop, they stored the wine inside them. And if we can remember, at the Cairo museum, the kind of wine that King Tut (Tutankhamun) used to have, it was very impressive. And therefore it shows how the Egyptians loved wine".
SUPER CAPTION: Dr. Zahi Hawass, Head of the Giza plateau
Ancient Egyptians were connaisseurs of the nation's finest wines, with the Hebrew slaves of biblical notoriety the backbone of the country's wine-making industry.
The Vineyards of Luxor boasted lavish production, with grapes said to have been more plentiful than the waters of the Nile, even though the wild grape was not available locally.
It's thought the royal wine-making industry thrived because of the early bronze age trade between Egypt and ancient Palestine.
Ever since, wine has served as a symbol of luxury, good taste and elegance.
But modern Egyptians have lost the edge, and in more recent times other countries took taken the helm.
Since the nationalisation of the wine companies in 1961, Egypt's wines suffered comparisons to vinegar.
But now the government is trying to live up to the traditions of the country's ancestors.
And in a wave of privatisation, the nation's wine companies are to return to private hands.
Authorities are hoping to inject into wine a little of what it did for beer.
Market forces, it seems, transformed the country's Stella premium beer.
Industry experts say an injection of new money could revive Egypt's wine-making industry.
"Since the nationalisation of the company in 1961, the quality of wine has deteriorated heavily. But now, with the new company, which has bought new equipment new regulators, new pressers, I believe that the quality will improve and it will comply with international standards."
SUPER CAPTION: Sebastien Boudry, French wine expert
It's thought the private sector will sweep away an endless line of bureaucrats who have been running the industry for almost four decades with little or no knowledge of wine.
Already the new companies have been restructured and are reportedly debt-free, boasting a profit increase of just under a hundred per cent in three years.
But they have their work cut out, as the majority of the Muslim population doesn't drink much alcohol.
Retailers however are happy with the results so far.
"We're very happy to finally have a good wine in Cairo. It helps a lot our business. We are selling much more wine now than we used to, because the wine we had before unfortunately was really bad. This is quite a good table wine."
SUPER CAPTION: Nicha Sursock, Pub owner
Marketed under the 'Obelisk' label, a bottle of 'Pharaoh Red' or 'Alexandria White' is selling for around nine Egyptian pounds - a third of the price of imported wine.
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