The quiet but powerful industry of scent branding.
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Marketing is constantly begging for our attention. We’re surrounded by lights, photos, and countless advertisements everywhere we go. The constant traffic in our vision is effective, but there’s another form of marketing that’s almost too subtle to detect, and yet research has shown that it might be the most effective of all: the marketing for your nose.
The Goods by Vox explains what we buy, why we buy it, and why it matters.
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