Marketing and advertising through and beyond Covid-19

Share this & earn $10
Saïd Business School, University of Oxford
Published at : 03 Nov 2020
3891 views
57
5

Hosted by Professor Andrew Stephen, L’Oreal Professor of Marketing, in conversation with Marketing Leaders from the Oxford Future of Marketing Initiative: Martyn Etherington, CMO, Teradata; Seth Rogin, Associate Fellow and Julie Kollman, Global Head of Insights, Moet Hennessy. The panel will be discussing what brands and marketers should now be focusing on to rebuild brands post-crisis and aspects that marketing leaders should be taking into consideration.
Leadership in Extraordinary TimesOxford AnswersOxford Scenario Planning Approach

Hundreds of cyclists join 'Ride & Rave' in Liverpool

Hundreds of cyclists join 'Ride & Rave' in Liverpool

Blac Youngsta "Tissue" (WSHH Exclusive - Official Music Video)

Blac Youngsta "Tissue" (WSHH Exclusive - Official Music Video)

Thrice - Vheissu 15 Years Later (Part 2)

Thrice - Vheissu 15 Years Later (Part 2)

Այս որոշումը  կայացվել է ռազմական իրավիճակի վերլուծության արդյունքում․ Փաշինյան

Այս որոշումը կայացվել է ռազմական իրավիճակի վերլուծության արդյունքում․ Փաշինյան

Stricter hospitality restrictions set to come in across Scotland

Stricter hospitality restrictions set to come in across Scotland

INFJ / Advocate personality explained in 3 minutes

INFJ / Advocate personality explained in 3 minutes

Quinn XCII - Flare Guns ft. Chelsea Cutler (Official Video)

Quinn XCII - Flare Guns ft. Chelsea Cutler (Official Video)

Why Do Electronics Die?

Why Do Electronics Die?

How to Start a Wedding Ceremony (What to Say and Do!)

How to Start a Wedding Ceremony (What to Say and Do!)

I kept changing my Roblox name so they couldn’t ban me

I kept changing my Roblox name so they couldn’t ban me

Вечерний стримок/ по Fortnite c The DeaRer

Вечерний стримок/ по Fortnite c The DeaRer

"Hello Goodbye" OFFICIAL VIDEO Red Molly

"Hello Goodbye" OFFICIAL VIDEO Red Molly

aladin - you may be (english translation)

aladin - you may be (english translation)

Loyal dog abandoned by her owners waited for them but they never came back

Loyal dog abandoned by her owners waited for them but they never came back

MacOS Big Sur - 5 Reasons NOT to Upgrade?

MacOS Big Sur - 5 Reasons NOT to Upgrade?

AUCTION HOUSE MARKET CRASH COMING SOON! MAKE SURE TO SELL THESE CARDS IN NBA 2K21 MyTEAM!

AUCTION HOUSE MARKET CRASH COMING SOON! MAKE SURE TO SELL THESE CARDS IN NBA 2K21 MyTEAM!

Your Love's Keepin' Me Tonight - Blake Rayne - The Identical

Your Love's Keepin' Me Tonight - Blake Rayne - The Identical

John Mearsheimer on: Security dilemma

John Mearsheimer on: Security dilemma

Ilean Wright of the “Educated Electorate” with a message about the biden campaign 😁🇺🇸

Ilean Wright of the “Educated Electorate” with a message about the biden campaign 😁🇺🇸

Toilet Restaurant

Toilet Restaurant

Saraswati Mantra Jaap - Mantra to Gain Knowledge and Wisdom - 108 Repetitions

Saraswati Mantra Jaap - Mantra to Gain Knowledge and Wisdom - 108 Repetitions

Amazing PJ PARTY Cake with Makeup Miniatures by Cakes StepbyStep

Amazing PJ PARTY Cake with Makeup Miniatures by Cakes StepbyStep

🚀 Kerbal Space Program: С чего начать?! [Гайд прохождение]

🚀 Kerbal Space Program: С чего начать?! [Гайд прохождение]

HOW TO ATTACH FILE IN GOOGLE FORM?

HOW TO ATTACH FILE IN GOOGLE FORM?

LIL SKIES -  SOME WAY (OFFICIAL MUSIC VIDEO)

LIL SKIES - SOME WAY (OFFICIAL MUSIC VIDEO)

The one and only plow day this year...Great amount of tractors..How did the 2n make out.....???

The one and only plow day this year...Great amount of tractors..How did the 2n make out.....???

КАК СНИМАЛИ КЛИП: Даня Милохин & Николай Басков - Дико тусим

КАК СНИМАЛИ КЛИП: Даня Милохин & Николай Басков - Дико тусим

REMAKING "Who Let the Chomp Out?" IN ONLY 30 MINUTES! | Glitch Productions

REMAKING "Who Let the Chomp Out?" IN ONLY 30 MINUTES! | Glitch Productions

Safari Animals Figurines and Fun Rescue Adventure Playset

Safari Animals Figurines and Fun Rescue Adventure Playset

Martinsfeelz Ft Falz - Secure the bag (Official video)

Martinsfeelz Ft Falz - Secure the bag (Official video)

Pure red sand chunks +big box crumbling in lots of water 😍💞 surprise in the end 😍🔔♥️Tayyaba sweetie💞

Pure red sand chunks +big box crumbling in lots of water 😍💞 surprise in the end 😍🔔♥️Tayyaba sweetie💞

Charlie Wilson - You Are

Charlie Wilson - You Are

How to Be Happy with Empty Pocket/Learn With Shakir Official

How to Be Happy with Empty Pocket/Learn With Shakir Official

There are various types of large!

There are various types of large!

WHEN I WAS YOUR MAN cover ( Duet Version )

WHEN I WAS YOUR MAN cover ( Duet Version )

Andra Day - Stand Up For Something feat. Common [Official Music Video]

Andra Day - Stand Up For Something feat. Common [Official Music Video]

Bose Sleepbuds: Do They Work?

Bose Sleepbuds: Do They Work?

Monty Puzzling Over Humans

Monty Puzzling Over Humans

What is an organization? in Urdu/Hindi

What is an organization? in Urdu/Hindi

Alan x Walkers - Unity

Alan x Walkers - Unity

IT CAME UPON A MIDNIGHT CLEAR/ GO TELL IT ~ Sidney Mohede ft Barry Likumahuwa & Albert Fakdawer

IT CAME UPON A MIDNIGHT CLEAR/ GO TELL IT ~ Sidney Mohede ft Barry Likumahuwa & Albert Fakdawer

Prolonged Pregnancy

Prolonged Pregnancy

Types of Energy  | Energy Forms | Energy Sources and Uses

Types of Energy | Energy Forms | Energy Sources and Uses

Understanding This will Change The Way You Look at Life | Robert Greene

Understanding This will Change The Way You Look at Life | Robert Greene

Kevin Gates - Luv Bug [Official Audio]

Kevin Gates - Luv Bug [Official Audio]

How to Work with Groups | Adobe Illustrator

How to Work with Groups | Adobe Illustrator

PRE MATRIC & POST MATRIC SCHOLARSHIP | ALL STUDENTS GIVE 10 TO 25 THOUSANDS | LAST DATE 31 OCTOBER

PRE MATRIC & POST MATRIC SCHOLARSHIP | ALL STUDENTS GIVE 10 TO 25 THOUSANDS | LAST DATE 31 OCTOBER

Making Maggi In Exactly 2 Minutes - Dobara | Ft. Akshay & Sonali | Ok Tested

Making Maggi In Exactly 2 Minutes - Dobara | Ft. Akshay & Sonali | Ok Tested

Jessa Wraps Christmas Presents With Spurgeon  | Counting On

Jessa Wraps Christmas Presents With Spurgeon | Counting On