Marketing and advertising through and beyond Covid-19
Saïd Business School, University of Oxford
Published at : 03 Nov 2020
Hosted by Professor Andrew Stephen, L’Oreal Professor of Marketing, in conversation with Marketing Leaders from the Oxford Future of Marketing Initiative: Martyn Etherington, CMO, Teradata; Seth Rogin, Associate Fellow and Julie Kollman, Global Head of Insights, Moet Hennessy. The panel will be discussing what brands and marketers should now be focusing on to rebuild brands post-crisis and aspects that marketing leaders should be taking into consideration.
Leadership in Extraordinary TimesOxford AnswersOxford Scenario Planning Approach