My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services)

Share this & earn $10
Neil Patel
Published at : 11 Dec 2020
63690 views
1778
56

My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services) // Have you ever marketed your company and just found that everything you're doing isn't working? Today I'm going to share with you my marketing planning process, six steps to marketing any company.

RESOURCES & LINKS:
____________________________________________
My (Daring) 5 Year Business Plan For The Neil Patel Brand (video): https://youtu.be/IXb_b9JbmkA

Ubersuggest: https://neilpatel.com/ubersuggest/

CrazyEgg: https://www.crazyegg.com/

SurveyMonkey: https://pt.surveymonkey.com/
____________________________________________

Just because you market something in a specific way that someone else teaches you, doesn't mean it's going to work. You need a plan.

The first thing you need to do, is to define your goals.

Do you want more traffic for brand awareness? Do you want more revenue? Do you just need more leads? Are you trying to get more e-commerce sales?

You got to define your goals, because if you don't define your goals, you're not going to know exactly what you need to take in order to achieve them.

The second thing you need to do is understand your customer.

I'm not talking about, hey, you sell toilet paper, you provide mortgage loans and your customer is looking for that. That's just on the surface level.

I'm talking about really understand your customer.

Because once you understand that, you can leverage that to make sure that they choose you. And the way you understand your customers is you talk to them.

It's not just about looking at analytics like Google Analytics. It's about surveying them, do tools like SurveyMonkey. It's about picking up the phone, dialing them, talking to them, getting feedback, showing them your website, showing them your product, showing them your marketing messages.

If you truly understand your customers, you can figure out what makes them tick, and then from there, you'll boost your sales, traffics, and leads.

The third step you need to do is assess key strengths.

Just because marketing has all these different channels, doesn't mean that you should focus on all of them at once.

Yes, eventually, you want to take an omnichannel approach, which is leveraging all the different marketing channels, but at the beginning, you need to assess your key strengths, and then leverage those first.

Step four, pick one marketing channel.

You already assessed your key strengths. Now it's time to go with one channel. You may have five strengths, you may have one strength.

You want super laser focus, because when you tackle one channel first, and you do really well with it, you're much more likely to get results.

Now, it's time for you to do competitive research, look at your competitors, what's working for them?

Once you figure out what's working for them, you can then get a good understanding of what you should replicate and what you should avoid.

The last thing you want to do is do the opposite of what your competitors are doing. Especially when they're already established and making money.

So what I want you to do is head over to Ubersuggest, put in a URL of your competitors. You'll see a report, it shows either traffic, shows you their top pages.

When you click on top pages, you can see things like their most popular pages, how many links they have, how many social shares each of these pages have, what keywords they're ranking for.

This will all give you ideas on what you should be focusing on and what you shouldn't be.

Step six, this last but not least, define how you're going to make money.

Even though you're attracting people to your site, it doesn't mean that they're just going to raise their hand and be like, hey Neil, let me throw some money at you.

But the thing is, getting traffic is only half the battle. You got to convert those people.

You need to figure out how you're going to make money.

And I wish there was a generic blank answer, but it's different for every single business. But once you have that, you can then come up with ways to figure out how to maximize the conversion and drive people down that path.

Whether it's through tools like HelloBar that helps you collect emails. Or whether it's tools like Subscribers, that helps people get back to your site, and you can push them to, let's say, your Amazon pages.

Or whether it's through things like Crazyegg, where you can run AB testing.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#Marketing #NeilPatel #DigitalMarketing
marketing planmarketing plan examplemarketing plan strategy

JP Cooper - Little Bit Of Love

JP Cooper - Little Bit Of Love

Blink-182 - I Miss You But It's A Thousand Miles By Vanessa Carlton

Blink-182 - I Miss You But It's A Thousand Miles By Vanessa Carlton

FORGET (Memes Mashup) Long Version (WARNING)

FORGET (Memes Mashup) Long Version (WARNING)

Our environmental initiatives

Our environmental initiatives

What Is It Like To Be HORNY From A Girls Perspective? (r/Askreddit)

What Is It Like To Be HORNY From A Girls Perspective? (r/Askreddit)

No Respect - No nazis friend

No Respect - No nazis friend

Judy Boucher - Lovely Paradise (Uroczy Raj)

Judy Boucher - Lovely Paradise (Uroczy Raj)

Magnate - Dime

Magnate - Dime

Les Miserables 2012  "Red and Black Song"

Les Miserables 2012 "Red and Black Song"

ОГЭ по английскому языку 2019. Задания № 18-26. Словоизменение. Теория

ОГЭ по английскому языку 2019. Задания № 18-26. Словоизменение. Теория

Becky G, Ozuna - No Drama (Official Video)

Becky G, Ozuna - No Drama (Official Video)

Fund Request sa Unified Products and Services Mobile Application

Fund Request sa Unified Products and Services Mobile Application

organize your entire life with this productivity app: notion tutorial | weekly agenda & GTD

organize your entire life with this productivity app: notion tutorial | weekly agenda & GTD

XXXTENTACION - SAD! (Music Video)

XXXTENTACION - SAD! (Music Video)

Apple iPhone 12 Mini hands-on

Apple iPhone 12 Mini hands-on

Il Divo - Come What May (Te Amaré) [Live In London 2011]

Il Divo - Come What May (Te Amaré) [Live In London 2011]

Hopsin - ILL Mind of Hopsin 8

Hopsin - ILL Mind of Hopsin 8

Love, Simon Soundtrack (Bleachers - Wild heart )

Love, Simon Soundtrack (Bleachers - Wild heart )

How To Be The Most Magnetic Person In The Room

How To Be The Most Magnetic Person In The Room

STICK TO YOUR GUNS - Nothing You Can Do to Me (Official Music Video)

STICK TO YOUR GUNS - Nothing You Can Do to Me (Official Music Video)

St Saint Bernard Puppy 'Wolfs' Down Food In World Record Time

St Saint Bernard Puppy 'Wolfs' Down Food In World Record Time

Sustainable agriculture “Natural Farming” Yoshikazu Kawaguchi

Sustainable agriculture “Natural Farming” Yoshikazu Kawaguchi

Virtual UNWDF: (TA5.08) Balancing data use and data protection – Learning from African Experiences

Virtual UNWDF: (TA5.08) Balancing data use and data protection – Learning from African Experiences

THE YANK Official Trailer [Comedy 2016] HD

THE YANK Official Trailer [Comedy 2016] HD

3 Doors Down - Here Without You (Official Video)

3 Doors Down - Here Without You (Official Video)

Nichole Nordeman & Amy Grant: "I'm With You" - Official Lyric Video

Nichole Nordeman & Amy Grant: "I'm With You" - Official Lyric Video

ARIES LOVE~ THEY WANT TO RUSH BACK IN TO ASK FORGIVENESS (Love Messages, Timeless) October 2020

ARIES LOVE~ THEY WANT TO RUSH BACK IN TO ASK FORGIVENESS (Love Messages, Timeless) October 2020

Best Gym Music Mix 2021 🔋 Best Workout Motivation Music 2021 🔋 Female Fitness Motivation 🔋

Best Gym Music Mix 2021 🔋 Best Workout Motivation Music 2021 🔋 Female Fitness Motivation 🔋

Clean Bandit - Dust Clears ft. Noonie Bao [Official Video]

Clean Bandit - Dust Clears ft. Noonie Bao [Official Video]

Обмен Страшными ПОДАРКАМИ ИЗ ФИКС ПРАЙС ЧЕЛЛЕНДЖ 😯 Меняемся Сюрпризами Купленными в FIX PRICE

Обмен Страшными ПОДАРКАМИ ИЗ ФИКС ПРАЙС ЧЕЛЛЕНДЖ 😯 Меняемся Сюрпризами Купленными в FIX PRICE

RAISA, MARION JOLA, HIVI! - OPPO Reno4 F Fantastic Launch Night

RAISA, MARION JOLA, HIVI! - OPPO Reno4 F Fantastic Launch Night

Why Sea Cucumbers Are So Expensive | So Expensive

Why Sea Cucumbers Are So Expensive | So Expensive

Degree supplementary exams stated from october17

Degree supplementary exams stated from october17

✔ ВЫБЕРИ ПРАВИЛЬНЫЙ СУНДУК || MLEGEND ✔

✔ ВЫБЕРИ ПРАВИЛЬНЫЙ СУНДУК || MLEGEND ✔

Rarri True - "Factual" (Official Music Video) Film By @ArieeBill

Rarri True - "Factual" (Official Music Video) Film By @ArieeBill

You'll Find A Way - Santogold / EO-Ddae Choreography / Urban Play Dance Academy

You'll Find A Way - Santogold / EO-Ddae Choreography / Urban Play Dance Academy

Nigerian Army vows to ensure personnel maintain accountability

Nigerian Army vows to ensure personnel maintain accountability

Cast Net Fishing For A Lot Of Fish Catch / Best Hand Fishing Video

Cast Net Fishing For A Lot Of Fish Catch / Best Hand Fishing Video

The most crucial WWE raw Match between Seth Rollins and Murphy

The most crucial WWE raw Match between Seth Rollins and Murphy

Building and Pest Inspection - Issues for Purchasers (2. Service levels and reports)

Building and Pest Inspection - Issues for Purchasers (2. Service levels and reports)

Kimbra - Version of Me (Official Music Video)

Kimbra - Version of Me (Official Music Video)

GASHI - Used To Be (Official Video)[Explicit]

GASHI - Used To Be (Official Video)[Explicit]

7 Tips to Spending Money Wisely | Phil Town

7 Tips to Spending Money Wisely | Phil Town

NTL 4/17 Part 2: An inside look at an ICE detention center

NTL 4/17 Part 2: An inside look at an ICE detention center

Why I became a doctor and why YOU should also!

Why I became a doctor and why YOU should also!

How to Draw the Tik Tok Logo

How to Draw the Tik Tok Logo

Potency and Efficacy animation

Potency and Efficacy animation

Bigg Frankii Ft Jor'Dan - My Woman (One In A Million 2.0)

Bigg Frankii Ft Jor'Dan - My Woman (One In A Million 2.0)

The Identified Christ Of All Ages (64-0617)

The Identified Christ Of All Ages (64-0617)