The Evolution of Online Display Advertising

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Published at : 15 Dec 2020
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This video has now been updated, view the new version here: https://www.youtube.com/watch?v=efHVOWcNJZo

An IAB UK video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 3 minutes!

Created by @adamtoldfield
Real Time BiddingReal Time AdvertisingRTB

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