The promise of artifical intelligence | George John | TEDxTimesSquare

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Published at : 01 Nov 2020
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This talk was given at a local TEDx event, produced independently of the TED Conferences. Artificial intelligence has the power to transform in ways that are still being revealed,

George John has built a successful career by consistently generating insights and profits for marketers by analyzing huge amounts of historical data to predict response rates and target messagesβ€”helping Kraft sell more Miracle Whip, Amazon.com sell more books, and Wells Fargo sell more financial services.



Prior to co-founding Rocket Fuel, George led teams building high-tech systems to optimize marketing at Yahoo!, salesforce.com, Epiphany, and IBM, in roles spanning engineering, marketing, sales, and executive management.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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