The promise of artifical intelligence | George John | TEDxTimesSquare
Published at : 01 Nov 2020
This talk was given at a local TEDx event, produced independently of the TED Conferences. Artificial intelligence has the power to transform in ways that are still being revealed,
George John has built a successful career by consistently generating insights and profits for marketers by analyzing huge amounts of historical data to predict response rates and target messages—helping Kraft sell more Miracle Whip, Amazon.com sell more books, and Wells Fargo sell more financial services.
Prior to co-founding Rocket Fuel, George led teams building high-tech systems to optimize marketing at Yahoo!, salesforce.com, Epiphany, and IBM, in roles spanning engineering, marketing, sales, and executive management.
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