Video marketing: Zakaj in kako začeti? [POINT OUT Weekly #1]

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POINT OUT
Published at : 29 Nov 2020
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Video marketing je ena najbolj vročih tem, ko govorimo o družbenih omrežjih ali digitalnem marketingu.

Marketinški strokovnjaki, podjetja, znamke — vsi že razmišljajo in “čivkajo” o tem. Trend se je začel pred dobrim letom ali dvema, zdaj pa je že v celoti prevzel praktično vsa družbena omrežja.

Pa čeprav vsak dan kakšna nova znamka ali podjetje začne z video marketingom, je za mnoge še vedno precej neraziskano področje.

Vprašanje, ki ga največkrat dobimo pri POINT OUTu je: “Zakaj vsi delajo videe?” Takoj za tem sledi vprašanje, kako se zadeve lotiti?

V premierni oddaji POINT OUT Weekly smo skušali odgovoriti ravno na ta dva vprašanja. In seveda še na kopico drugih, ki vam pridejo na pamet, ko pomislite na video marketing.

Dodali smo še nekaj praktičnih nasvetov in razjasnili, kako smo se zadeve lotili mi.


V oddaji boste med drugim dobili odgovore na vprašanja:
2:30 - Zakaj smo začeli snemati oddajo? Kaj je njen namen?
3:43 - Zakaj je zdaj pravi trenutek, da začnete z video vsebinami?
5:54 - Kdo ali katero podjetje lahko začne s produkcijo video vsebin?
7:38 - Kakšno opremo potrebujete za produkcijo video vsebin za splet in družbena omrežja?
10:50 - Kako poskrbite za distribucijo videov oz. kam jih objaviti?
12:40 - Kakšna je prihodnost video vsebin?


Nekaj uporabnih povezav, ki so bile omenjene v videu:
- GoPro (https://gopro.com/; priporočamo HERO5 Black)
- Mevo Camera (https://getmevo.com/)


O oddaji

POINT OUT Weekly je spletna video oddaja za marketingaše/tržnike in druge, ki jih zanima digitalni marketing ter iščejo inspiracijo, ideje in nasvete, kako maksimalno izkoristiti potencial svojega podjetja. Vsak teden pokrijemo eno od tematik s področja digitalnega marketinga. S spremljanjem oddaje POINT OUT Weekly se boste naučili najnovejših taktik, priprave najboljših strategij, uporabe orodij za boljše rezultate in prejeli nasvete, ki jih lahko takoj uporabite v praksi.

Več na http://pointout.si
video marketingmarketingdigital marketing

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