Why Automakers Spend Millions On Concept Cars They Don't Plan On Making

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Business Insider
Published at : 29 Dec 2020
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Concepts cars are made for a variety of reasons. They can cost automakers millions of dollars to make. Sometimes they're made to gauge consumers interest in a new model and other times they're simply a testing ground for innovative technology that's not ready for a mass production vehicle.

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Why Automakers Spend Millions On Concept Cars They Don't Plan On Making
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